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 To create a new targeting channel, go to Inventory > Delivery Rule Sets:

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If you need to, use the drop down menu to select the appropriate website - delivery rule sets are defined for the selected website, and will only be able to be applied to banners that are linked to zone(s) within the website.

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 Once defined, a targeting channel can be applied to a banner via the Site - ChannelDelivery Rule Set delivery limitation.

 

Note

Delivery rule sets will only be available to be applied to a banner once the banner has been linked to a zone in the website for which the delivery rule set has been defined.