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Time - Date
Define when a banner can be displayed based on the date - that is, if the date is (or is not) equal to, different from, later than, later than or equal to, earlier than, or earlier than or equal to the given date.
For example (see below), define a banner to only be able to be displayed when the date is not April 1st, 2014:
Time - Day of Week
Define when a banner can be displayed based on the day of the week - that is, if the day is (or is not) the given day(s) of the week.
For example (see below), define a banner to only be able to be displayed on Saturdays and Sundays:
Time - Hour of Day
Define when a banner can be displayed based on the time of day - that is, if the time of day is (or is not) within the given hourly slots.
For example (see below), define a banner to not be able to be displayed between the hours of 0900 (9am) and 1300 (1pm):