Page Comparison

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• If the invocation tag is not the first on the page (and where supported), then if any banner from a campaign where companion positioning has been enabled has already been selected for display, then all banners from all other campaigns will be excluded. That is, only banners from the same companion positioning campaign will be able to be displayed.
• Revive Adserver forces the expiration of any campaigns, so that banners from any campaigns that have just passed their end date are excluded, even if scheduled maintenance has not run yet.
•  A list of excluded and included items is checked. Specifically:
  • A list of excluded banners, campaigns and advertisers are checked.
    • Any banner in
  these lists
  • • the excluded banners lists will be excluded.
    • Any banner in a campaign that is in the excluded campaigns list will be excluded.
   
  • • Any banner in a campaign, in an advertiser that is in the excluded advertisers list will be excluded.
  • A list of included 
  • Suspect these are:
    • Excluded banners are the "don't show the banner again on the same page" invocation tag option
    • Excluded campiangs are the "don't show a banner from the same campaign again on the same page" invocation tag option
    • Excluded advertisers are the "display only one banner from this advertiser" advertiser property
   A list of included banners and campaigns are checked. Any banner NOT in these lists will be excluded.
• 
  
  • Not sure where these options come from yet...
• As with zones, banners may be capped, to display a certain number of impressions in total, or per session, to any given user, with or without a reset of the counters after a certain amount of time. In the event that a banner's capping rules prevent the banner from displaying, then the banner will be excluded.
• If the zone invocation tag is being called over HTTPS, then any HTML banners which are not safe to be displayed over HTTPS will be excluded (to prevent HTTPS/HTTP mixed content warning messages).
• Banners can be configured with a number of different Delivery Limitations. These limitations are checked, and any banners which would fail their limitations are excluded.

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