Create a new banner whenever an advertiser wants to display a new advertisement.
Advertisers must have at least one banner per campaign, to ensure that the campaign has at least one advertisement to display! However, a campaign may consist of many banners (for example, for different dimensions, or simply because there are different variants of the advertisements within the campaign). Revive Adserver will let you add as many banners to a campaign as you need.
If you have not already created the relevant campaign for the banner, first, create a new campaign.
To create a new banner, go to Inventory > Banners:
If you need to, use the drop down menu to select the appropriate advertiser and/or campaign.
Click on the Add new campaign link. This will take you to the Add new campaign screen.
To create the new campaign, enter the campaign's Basic information. All of the Basic information fields are required:
- Name: The name of the campaign. It is recommended that you use a name that uniquely identifies the campaign, and will allow you to recognise the campaign quickly and easily.
- Campaign type: The type of campaign. Revive Adserver supports three campaign types. These are discussed below, along with their related additional options, which will be displayed once you have selected the campaign type.
Contract (Exclusive) campaigns are the highest priority campaign type in Revive Adserver and are designed to try to obtain maximum possible impact. Contract (Exclusive) campaigns will be prioritised above all other campaigns, and will use all possible available inventory (within the campaign and banner restrictions) to display as often as it possibly can, at the expense of all Contract and Remnant campaigns.
When a Contract (Exclusive) campaign type is selected, the Priority in relation to other campaigns fields will contain a single option:
- Set the campaign weight: Set the "weight" of the Contract (Exclusive) campaign in relation to other Contract (Exclusive) campaigns. Campaigns with a higher weight will be prioritised first; so, if there are two Contract (Exclusive) campaigns competing for the same inventory, one with weight 1, and one with weight 2, then the campaign with weight 2 will "win" and take inventory in preference to the campaign with weight 1. Alternatively, if there were two Contract (Exclusive) campaigns with equal weight competing for the same inventory, then they would share the inventory 50/50.
Contract campaigns are designed to try to deliver an evenly spaced, specified number of impressions, clicks or conversions per day, from the start of the campaign to the end. They are designed to allow advertisers to obtain a nice even delivery pattern over the targeted inventory, to maximise exposure over the campaign run.
When a Contract campaign type is selected, the Priority in relation to other campaigns fields will contain a single option:
- Priority level: This option has one or possibly two parts; a required priority level (between 1 and 10, although this can be configured by the Revive Adserver administrator), and, potentially, a required number of impressions, clicks or conversions to deliver per day.
- The priority level of the Contract campaign sets the priority of the campaign in relation to other Contract campaigns. Campaigns with a higher weight will be prioritised first; so, if there are two Contract campaigns competing for the same inventory, one with weight 1, and one with weight 2, then the campaign with weight 2 will "win" and take inventory in preference to the campaign with weight 1. Alternatively, if there were two Contract campaigns with equal weight competing for the same inventory, then they would share the inventory 50/50.
- As Contract campaigns are designed to try to deliver an evenly spaced, specified number of impressions, clicks or conversions per day, from the start of the campaign to the end, the campaign needs to be configured for the number of impressions, click or conversion to deliver per day. In the event that the campaign has a set end date and at least one of the global impression, click or conversion targets set (see the Pricing field options below), then Revive Adserver can calculate the evenly spaced daily number of impressions required to achieve this target. However, if no end date is set for the campaign, or if the global impression, click and conversion targets are set to unlimited, then you will need to manually specify the number of impressions, clicks or conversions per day that you would like the campaign to deliver.
Remnant campaigns are designed to use up any remaining inventory that has not been taken by Contract (Exclusive) or Contract.
When a Remnant campaign type is selected, the Priority in relation to other campaigns fields will contain a single option:
- Set the campaign weight: Set the "weight" of the Remnant campaign in relation to other Remnant campaigns. Campaigns with a higher weight will be prioritised first; so, if there are two Remnant campaigns competing for the same inventory, one with weight 1, and one with weight 2, then the campaign with weight 2 will "win" and take inventory in preference to the campaign with weight 1. Alternatively, if there were two Remnant campaigns with equal weight competing for the same inventory, then they would share the inventory 50/50.
Please note that the campaign weight for a Remnant campaign is different from the campaign weight for a Contract (Exclusive) campaign. Although the fields are named and appear the same, Contract (Exclusive) campaigns, by their nature, always take priority over Remnant campaigns; so, a Contract (Exclusive) campaign with weight 1 would always take precedence over a Remnant campaign with weight 2 (even though the Remnant campaign has a higher weight number, because the Contract (Exclusive) campaign type is more important than the Remnant campaign type).
Regardless of the campaign type selected, all campaigns share the following additional information sections.
The campaign Date fields are required, and define when the campaign should "run" (that is, when the banners in the campaign should start being show, and when they should stop):
- Start date: Either the date on which the campaign should start to run, or, the campaign should start immediately.
- End date: Either the date on which the campaign should stop running, or, the campaign should never end.
There is one key required Pricing field, while the remainder are optional:
- Pricing model: How the campaign is being charged. This can be either CPM, CPC, CPA or Tenancy. Revive Adserver needs to know how you are charging for the campaign so that it can correctly calculate the various banner priorities to ensure correct delivery of campaigns.
- Rate / Price: If you wish to enter the rate or price that is being charged for the campaign (e.g. $0.05 CPM, or £40.00 per month, etc.) then Revive Adserver can display revenue information in reports.
- Conversions: If you have selected the CPA pricing model, then you can optionally set a maximum number of conversions. Once this number of conversions for the campaign has been passed, Revive Adserver will disable the campaign.
- Clicks: If you have selected the CPA or CPC pricing models, then you can optionally set a maximum number of clicks. Once this number of clicks for the campaign has been passed, Revive Adserver will disable the campaign.
- Impressions: If you have selected the CPA, CPC or CPM pricing models, then you can optionally set a maximum number of impressions. Once this number of impressions for the campaign has been passed, Revive Adserver will disable the campaign.
The optional Delivery capping per visitor fields for a campaign allow global, campaign-wide delivery caps to be set:
- Limit campaign views to (in total): If set, then Revive Adserver will not show more than then specified number of banner impressions (across all campaign banners) to a given visitor, across all sessions.
- Limit campaign views to (per session): If set, then Revive Adserver will not show more than then specified number of banner impressions (across all campaign banners) to a given visitor, across a single session.
- Reset view counters after: If set, then the limitation counters for the above options will be reset after the specified time. This allows campaigns to be limited to (for example) no more than 25 views per day, by setting a campaign view limit (in total) of 25, and setting the reset view counters to 24 hours.
- Cookies: Revive Adserver uses cookies to track delivery caps. By default, campaigns with delivery capping options set will not be displayed to a visitor on the first impression (as it will not be known if a cookie can be set), and thus campaigns with delivery capping options set will not be displayed at all to visitors with cookies disabled. Setting this option to allow showing capped ads if cookies are disabled will allow campaigns with delivery capping options set to be shown to such users - but will, as a consequence, allow unlimited views.
The optional Miscellaneous fields:
- Hide the advertiser and websites of this campaign: ???
- Companion positioning: When enabled, Revive Adserver attempts to display banners from this campaign together in all zones on a given web page, whenever possible, rather than showing just one banner from the campaign in a zone on a web page along with a banner from a different campaign in a different zone.
- Comments: A free-form text area to record notes that may be relevant about the campaign.
Once you have filled out the required fields and set any optional values, click on Save Changes to create the new campaign. You will be returned to the Inventory > Campaigns page, where you will be able to see your newly created campaign.
