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Comment: removed reference to Flash (swf) creatives


In Revive Adserver, a banner is both the content (sometimes also called a 'creative' in the on-line online advertising world) and the associated properties that go along with it.

A banner's creative could be one of many different supported options - Revive Adserver can deliver creatives that are images, such as GIF, JPEG and PNG files; SWF or Flash files; , as well as plain text and HTML, which can include video-based advertisements.