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Using a URL banner instead of a SQL banner or a web banner has its pros & cons - see the Creating a Banner page for a discussion of the differences.
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This page discusses the options that are specific to creating banners of type "url". Please see the Creating a Banner page for details on the overall process on creating banners. |
Basic information
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- Alt text: Optional HTML alt value for the banner creative.
- Status text: Optional text that will be displayed in the browser's status bar whenever the user's mouse is hovering over the banner. (
- Please note: This is only supported for image based web banners, when setting the browser's status bar also supported by the user's browser.
- Text below image: Optional text that Revive Adserver will display below the banner creative. This is a quick and easy way to add additional text to a banner without editing the banner creative to include the text.
- Please note: Only some invocation tags support the text below image option, and you may need to enable the "show text below banner" setting when generating the tag for the text to appear.
- Size (Width): The width of the creative. As the creative is hosted on an external URL, Revive Adserver needs to know what the width dimension of the creative is.
- Size (Height): The height of the creative. As the creative is hosted on an external URL, Revive Adserver needs to know what the height dimension of the creative is.
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- Keywords: A free-form field for storing space-separated keywords related to the banner. Keywords are used by Revive Adserver's direction selection mechanism to select banners for display. Unless you are using direct selection (which is not the most common way of delivering banners), you do not need to add keywords.
- Weight: By default, all banners in a campaign have a weight of 1, which means that the inventory allocated to the campaign will be shared equally between the different banners. As with campaigns, it is possible to configure different weights, so that different banners receive different ratios of the available inventory allocated to the campaign. See the discussion of campaign weights for Remnant and Override campaigns on the Creating a Campaign page.
- Comments: A free-form text area to record notes that may be relevant about the banner.
Delivering URKL Banners
URL banners can be delivered via the following mechanisms:
- Link the banner to a website zone, and then use either the zone's invocation tag, or the website's invocation tag; or
- Direct selection of the banner.