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Website invocation tags (also called Single Page Call tags) allow all of a website's zones be handled at once.
This is an alternative option to creating separate invocation tags for each zone separately, at the zone level; however:
- at the website level, only JavaScript is supported (there are more options at the zone level);
- video ads are not supported via Single Page Call tags;
- the Email/Newsletter, Interstitial or Floating DHTML and Popup zone types are not supported; and
- the tags require access to the website's source code, so users restricted to placing invocation tags into a website via e.g. a CMS may not be able to use Single Page Call tags.
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If you have not already created a zone for the website yet, first, create a new zone. If you have not yet successfully displayed a banner via a zone level invocation tag, please attempt that process before using Single Page Call invocation tags. |
Inventory > Websites
To create the Single Page Call (SPC) tags for all of the zones in a website, go to Inventory > Websites:
Website properties > Invocation Code
Click on the appropriate website account name. This will take you to the Website properties screen. Click on the Invocation Code tab.
Depending on the type of zone, you will either have been automatically allocated an invocation tag type, or you will need to select the type of invocation tag you wish to generate from the drop down menu. The available types are:
| Invocation tag type | Features | Available for zones of type |
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| JavaScript Tag | A versatile tag type, with the greatest number of tag options (see below) for the maximum degree of flexibility and control over how delivery will occur. Includes a "noscript" option for supporting delivery on devices without JavaScript support. | |
| iFrame Tag | Allows banners to be displayed inside an HTML iFrame. However, because of the way iFrames are loaded in web browsers, many features available with other invocation code types are not available with the iFrame tag, such as avoiding duplicate banners on the same page. Banners are loaded asynchronously from the browser. | |
| Local Mode Tag | A special tag for a singular use case - delivery of banners on a PHP-based website that is hosted on the same server as the Revive Adserver installation. This tag can provide an efficient means of delivering banners in a small, website + Revive Adserver on a single server setup, but be aware that if your website moves away from a PHP based solution, or your site or ad serving requirements expand and you need to separate the two installations to different servers, you will have to re-tag your website zones to another tag type. | |
| XML-RPC Tag | Similar to the Local Mode tag, the XML-RPC tag is for the delivery of banners on a custom PHP website only. However, unlike the Local Mode tag, the XML-RPC tag uses the XML-RPC protocol to remotely call the Revive Adserver installation, so it can be safely used on websites that are installed on a server that is different from the Revive Adserver installation; as with the Local Mode tag, though, if the website the zone is displayed on ever moves away from a PHP based solution, you will have to re-tag your website. | |
| Image Tag | A special tag for delivery of image-based banners only, where there is a pre-defined knowledge that JavaScript will not be supported, but cookies will be available. Only capable of delivery of image-based banners; Flash & HTML banners are not supported with this invocation code type. It is also not suited for emails because email clients generally do not support cookies. | |
| No Cookie Image Tag | A special tag that can deliver image-based banners without cookies, for use with Email/Newsletter zones, where the ability to display a banner in an HTML email (where features such as JavaScript are generally not available) is required. Automatically assigned tag type when generating the tag for an Email/Newsletter zone. | |
| A special tag for the delivery of Interstitial or Floating DHTML banners. Automatically assigned tag type when generating the tag for an Interstitial or Floating DHTML zone. | ||
| A special tag for the delivery of popup or popunder banners. Automatically assigned tag type when generating the tag for a popup zone. |
Tag settings, Generate
The Tag settings section is displayed, with a number of options for how the tag SPC tags should operate.
Alter the settings as desired (documentation to be expanded - ed), and click on the RefreshGenerate button. The page will be updated, and the zone invocation code will be generated and displayed
A new window will open, listing the generated SPC invocation code tags.
Copy the zone invocation code, and SPC "header script", and insert this code into your website's HTML code in the place between the <head> and </head> tags.
Then, copy the "ad script"(s), and instead these into your website's HTML code in the place(s) where you want the zone(s) to be displayed (or, send the zone invocation code to the relevant contact at the website, and instruct them to insert the code where appropriate). .
Revive Adserver will now display the banners linked to the zone(s), via the zone website (SPC) invocation code.