Impressions are "Too High".

A troubleshooting guide to help when the number of impressions recorded in the Revive Adserver statistics don't align with the number of impressions expected.

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Symptoms

The number of impressions recorded in Revive Adserver are (much) higher than the number of page views for the website you're running ads on.

Troubleshooting Process

Step 1: Check Expectations

Before you start to dig into the issue, it's worth double checking that your expectation on the number of impressions you're expecting to see recorded in Revive Adserver are correct.

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Once you've double checked that the number of impressions you're expecting to see recorded in Revive Adserver is correct, then move on to the next step.

Step

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3: Check for Impressions Against Expired Campaigns

Revive Adserver needs to keep the details of your past campaigns and banners in the database, to allow you to view the details of past delivery statistics.

However, this means that it is possible that due to caches, agents (such as spiders) may continue to access the impression logging URL of banners, even after the campaigns the banners are in have ended, and Revive Adserver will continue to record the impressions against these banners.

Revive Adserver does offer a feature to prevent impressions being recorded against expired campaigns - consider enabling this feature, if not already enabled.

Step 3: Consider Location of the Analytics Tag

Review the location of the page analytics tag, if that's how your page views are recorded.

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