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Banners are displayed on websites in zones. A zone simply represents a defined area on the website where a banner should be displayed.
Revive Adserver allows a great deal of flexibility in how you use zones. A zone could simply represent a certain space (e.g. 468 pixels wide, 60 pixels high) but that space could appear anywhere on a website page (or even multiple times per page). Alternatively, a zone might not have any fixed dimensions, but always be displayed in the top-right of all website pages; a zone might be both fixed size, and fixed position on the website pages; a zone could only appear in a certain sub-section of a website.... There are almost limitless ways that you can use zones to define where banners are displayed on a website.
If you are new to Revive Adserver, start off with just a few zones that are used relatively consistently across a website, and see how this works before getting too complex with too many zones. Many complex delivery requirements, where advertisers want to have specific banners targeted and displayed in specific areas of a site can still be achieved without having many zones; and it is generally easier to manage campaign and banner delivery with fewer, rather than more, zones. Keep it simple whenever possible.
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