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If necessary, use the drop down menu to select the appropriate website, and then click on the appropriate zone name. This will take you to the Zone properties screen. Click on the Invocation Code tab.
Select the type of invocation tag you wish to generate from the drop down menu. The available types are:
| Invocation tag type | Features | Available for zones of type |
|---|---|---|
| JavaScript Tag | A versatile tag type, with the greatest number of tag options (see below) for the maximum degree of flexibility and control over how delivery will occur. Includes cache busting features for best possible delivery to website visitors, and a noscript a "noscript" option for supporting delivery on devices without JavaScript support. | |
| XML-RPC Tag | ||
| Local Mode Tag | A special tag for a singular use case - delivery of banners on a PHP-based website that is hosted on the same server as the Revive Adserver installation. This tag can provide an efficient means of delivering banners in a small, website + Revive Adserver on a single server setup, but be aware that if your website moves away from a PHP based solution, or your site or ad serving requirements expand and you need to separate the two installations to different servers, you will have to re-tag your website zones to another tag type. | |
| XML-RPC Tag | Similar to the Local Mode tag, the XML-RPC tag is for the delivery of banners on a PHP-based website only. However, unlike the Local Mode tag, the XML-RPC tag uses the XML-RPC protocol to remotely call the Revive Adserver installation, so it can be safely used on websites that are installed on a server that is different from the Revive Adserver installation; as with the Local Mode tag, though, if the website the zone is displayed on ever moves away from a PHP based solution, you will have to re-tag your website. | |
| iFrame Tag | Allows banners to be displayed inside an HTML iFrame. However, because of the way iFrames are loaded in web browsers, many features available with other invocation code types are not available with the iFrame tag. | |
| Image Tag | A special tag for delivery of image-based banners only, where there is a pre-defined knowledge that JavaScript will not be supported. Only capable of delivery of image-based banners; Flash & HTML banners are not supported with this invocation code type. | |
| No Cookie Image Tag | A special tag that can deliver image-based banners without cookies, for use with Email/Newsletter zones, where the ability to display a banner in an HTML email (where features such as JavaScript are generally not available) is required. | |
| A special tag for the delivery of Interstitial or Floating DHTML banners. | ||
| A special tag for the delivery of popup or popunder banners. |
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